Visibility plus relationships equals opportunity
In this solo episode, Mindy East breaks down the core equation behind her approach to business growth: visibility plus relationships equals opportunity. She explains why either one on its own falls short, and how combining the two creates referrals, warmer conversations, and opportunities that find you instead of the other way around.Mindy also shares her own networking example, including how LinkedIn and in-person events worked together to create a real opportunity before she even walked into the room.
Key topics
- Mindy East introduces the show’s foundational equation: visibility plus relationships equals opportunity.
- Why relationships without visibility go cold, even when the relationship itself is strong.
- Why visibility without relationships rarely creates referrals, because people need trust before they risk their reputation.
- How being “out of sight, out of mind” can quietly cost you opportunities.
- What changes when both sides are working: your name comes up in rooms you are not in, and people reach out already familiar with you.
- Why referrals are the result of trust, not just recognition.
- Mindy’s own business model, where 98% of her business comes from referrals.
- A networking example from San Antonio showing LinkedIn visibility creating momentum before an in-person event.
- Why modern networking requires both in-person connection and LinkedIn presence.
- The three steps in Mindy’s Remember Me Roadmap: define your direction, build your visibility, and strengthen relationships.
Timestamps
00:00 - The question that reveals whether your name comes up when it matters
00:48 - The equation behind business growth: visibility plus relationships
03:17 - When strong relationships go cold because you are no longer visible
06:15 - Why visibility alone does not create referrals without trust
07:34 - What happens when both visibility and relationships are working
09:38 - Your name starts showing up in rooms you are not in
11:29 - Why Mindy says 98% of her business comes from referrals
12:33 - A San Antonio networking event where LinkedIn opened the door first
14:32 - How posting on LinkedIn supported the in-person opportunity
15:07 - Why modern networking requires both in-person and virtual presence
16:28 - In-person without LinkedIn versus LinkedIn without in-person
17:25 - The Remember Me Roadmap inside networking school
18:22 - The three steps: direction, visibility, and relationships
19:24 - Choose the side of the equation that is weakest right now
Action items
- Identify which side of the equation is weaker for you right now: visibility or relationships.
- If relationships have gone quiet, re-enter other people’s worlds consistently.
- If visibility is weak, show up more consistently on LinkedIn and in person.
- Use both channels together so people see you, trust you, and remember you.
- Ask yourself whether people can quickly name what you do when your name comes up.
